Email Marketing Benchmarks (2019)

About: At Campaign Monitor, we created a data-backed content piece titled “Email Marketing Benchmarks by Industry & Day”. This report leveraged proprietary product data to create a timely, comprehensive guide to 2019 email marketing benchmarks that drilled down into how industry-specific campaigns performed based on billions of Campaign Monitor customer emails.

Results

• 25K+ visits within first three months of publishing
• Ranked in the No. 1 position for a very competitive key search term
• Over 8M+ earned impressions through media coverage in 2019
• The first launch of the global benchmarks report influenced $25k+ in AER
• Later releasing industry- and region-specific pages influenced an additional $43k+ AER

This content performed so well that it became annual. We published it in 2020 and 2021 to even more coverage and a bigger business impact.