At Golden Spiral, a marketing agency for technology companies, I wrote prospect-focused content for the agency site all about marketing best practices. In the course of nearly three years, I became an expert on all things SaaS marketing — or, as our CEO put it, “You essentially got a master’s degree in technology marketing.” I’ll take it. Here is a selection of articles from my time at Golden Spiral:
- Embracing the New B2B Buyer Journey
- Accessibility Guidelines for B2B Technology Websites
- 5 Conversion Rate Optimization Tips to Increase Inbound Leads
- Generating B2B Leads Through Content Marketing
- How to Segment Content According to Buyer Persona
- Two Things Your Website Must Have to Appeal to B2B Tech Buyers
- What the Changing Demands of B2B Buyers Mean for Your Marketing Strategy
- Leverage SaaS Onboarding for Customer Retention & Referrals
- The Digital Concierge: Catering to Business Buyers’ B2C Expectations
- Why Your Next Website Redesign Will Fail
- How to Align Sales & Marketing with Revenue Goals
- Why B2b Technology Companies Should Be on Social
- Drive SaaS Company Growth by Identifying Your North Star Metric
- How to Get Executive Buy-In for Your Inbound Marketing Initiatives
- Three Secrets to Writing a Successful White Paper [Free Download]
- Attract Top-Tier Tech Talent with Recruitment Marketing
- 7 Ways to Brainstorm Content Ideas for Your B2B Tech Brand
- 5 Essential Steps for Creating Your 2018 SaaS Marketing Plan
- Top SaaS Marketing Tactics to Include in Your 2018 Strategy
- Optimize Your Tech Marketing Efforts for Talent Acquisition
- The Biggest B2B Takeaways from Marketing United
- Why Your Company Podcast Doesn’t Have to Be Boring
- Why You Should Leverage Linkedin Publisher for B2B Content Marketing
- The Problem with Buyer Personas
- How to Create a Competitive Marketing Analysis [Template]
- The 3 Keys to Winning B2B Buyer Trust [Video]
- Getting Started: Social Media Strategy for B2B Brands
- 6 Proven Priorities for B2B Marketing Success
- 5 Ways to Boost Conversions on Your B2B Landing Page
- Top 4 Mistakes Companies Make When Marketing Tech Products
- Top Tactics for Effective B2B Content Marketing
Content for Cybersecurity, HealthTech, CRMs, FinTech & More
In my agency and freelance experience, I wrote content for multiple industries within the technology space. Below, find examples of my writing on everything from cybersecurity to CRMs and more.
Cybersecurity Content
- Healthcare Cybersecurity 2017 Mid-Year Horizon Report
- Improving Cybersecurity in the Health Care Industry
- Compliance Scanning: The Missing Piece of Vulnerability Management
- Fortified Health Security Horizon Report 2016|2017
- King’s Daughters Medical Center – Cybersecurity Case Study
- Ransomware: An OverviewStaffing Solutions Info Sheet
Health Tech
- EHR Solutions Info Sheet
- Corporate Overview Info Sheet
- AtlantiCare BI&A Case Study
- 7 Key Characteristic of a Successful EHR Implementation Testing Strategy
- IS Management Partnership Info Sheet
- MEDITECH Info Sheet
- E2E Activation Services Info Sheet
- Phoebe Putney Health Case Study
- Critical Aspects of a BI&A Program
- BI&A Info Sheet
Wearable Technology Content
- How Wearable Technology is Helping Bridge the Skilled Trades Gap
- Giving the Customer What No One Else Can
- Expert Insight on Every Service Call With XOEye
- The Impact of Innovation
Customer Relationship Management (CRM) Content
- White Paper: Growing Banks in the Millennial Market (White Paper)
- Introducing the New & Improved CRM 101 [White Paper] (White Paper)
Lane Scott Jones 