I am a content marketing strategist with extensive experience creating and directing work that helps SaaS & B2B tech brands attract, convert, and retain more paying customers. Explore some of my favorite projects:
Case Study: Email Marketing Benchmarks Campaign
- Increased traffic to page by 170% YoY
- 47k page visits to report in first month
- Ranked in #1 spot for key search terms
- 35 pieces of media coverage
- Influenced $91k+ in AER to date
Case Study: Holiday Email Marketing Campaign
- $14k+ AER within first three months of publishing
- Generated 48 new customers with a single email campaign
- 85% upgraded to a monthly plan, resulting in a higher lifetime value
Case Study: Mid-Funnel Competitive Content
- Ranked in the No. 1 position for key search term within four weeks
- Leveraged by marketing and sales teams during key buying moments as the competitive landscape changed rapidly in 2019
Case Study: Content Strategy & Budget Optimization
- Increased content production by 200%
- Reduced costs by 50% within first 6 months
- Increase organic traffic by 60%
Case Study: Nonprofit Marketing Campaign
- Nonprofit content now receives 6k visits/month
- Ranks in position No. 1 for “nonprofit email benchmarks”
- Ranks in position No. 2 for “nonprofit email marketing”
- Generated $48k in influenced AER
Case Study: The Ultimate Guide to Gen Z Marketing
- 10k visits within first three months of publishing
- Ranked in the No. 1 position for key search term within two weeks
- Over 47M+ earned impressions through media coverage
Case Study: 2019 Email Marketing Benchmarks
- 25K+ visits within first three months of publishing
- Ranked in the No. 1 position for a very competitive key search term
- Over 8M+ earned impressions through media coverage in 2019
- Influenced $25k+ in AER for original launch
- Later iterations influenced an additional $43k+ AER
Case Study: Small Business (SMB) Marketing Campaign
- 800+ downloads within the first week of launching
- 20k+ organic search impressions in 3 months
- 3,000+ hits in first month after launch
- Leveraged in paid Demand Generation efforts
Case Study: Event Marketing & Community Building
- Exceeded attendance goals by 30%
- Completely sold out event
- Generated nearly $10k in pipeline
- 300k+ earned impressions generated from post-event coverage
Portfolio: B2B Tech Content Marketing Samples
- B2B technology content
- Wearable technology content
- Cybersecurity content
- HealthTech content
- CRM content
- FinTech content
- + more
